The poster was used online in social media to spread the word.

Aluminum box to house the poster series with a band around it.

Band detail

Detail sticker

Cover poster

Smoke

Grey Specimen

Shades

Detail of poster series

Festival brochure and schedule

Back cover of festival brochure

Festival catalog: contents spread

Festival catalog: nside spread

Festival catalog: nside spread

estival Catalog: Folio detail

The three films that were featured in the festival are being sold in a set in a box like this.

The three films that were featured in the festival are being sold in a set as a souvenir along with a signed portrait of Jean-Pierre Jeunet.

he three films that were featured in the festival are being sold in a set as a souvenir. 

Tickets designed like shipping labels from Jean-Pierre Jeunet in France to the festival location in Riyadh.

Part of the souvenirs is this Gnome and Garden.

Part of the souvenirs is this Gnome and Garden.

Part of the ads I designed for the festival are guerilla ads. These literally huge boxes are to placed in prime locations around the city the day before the festival begins to generate buzz and interest for the festival.

Back labels.

The paint buckets are transparent. Here's a back label detail with a meter to show how much paint is left.

At the beginning of the book, I added a narrative of my personal bungy jump experience, which, to this day, brings me happiness.

At the beginning of the book, I added a narrative of my personal bungy jump experience, which, to this day, brings me happiness. This is the beginning of a flip-book section that shows the jump, which then leads to the main content.

250 g and 70 g cans.

Front labels

I designed simple icons for the back label to make them easy to get at a glance

The seal has Numi's existing slogan, which is a nice uplifting message.

The 70g cans come together in a sample pack.

Sample pack detail

Kellogg’s started when one of the Kellogg brothers accidentally flaked corn, so I decided to make that the cover: a single corn flake. 

Black suede cover with a die cut.

Diecut detail.

Contents page

At the beginning of the book, I created a detailed timeline of Edgar Allan Poe’s life along with some worldwide events as reference points. The aim was to make understanding Poe’s life easier and put it in context.

At the beginning of each tale or poem, a different section of the timeline is repeated. It acts as a title page that shows when this particular piece was written during his lifetime.

The project also included a website designed to promote and sell the book. I carried the same design system I created for the book into the website.

The project also included a website designed to promote and sell the book. I carried the same design system I created for the book into the website.

The project also included a website designed to promote and sell the book. I carried the same design system I created for the book into the website.

​Arts and Skills Institute main logo

​Two reversed out options of the Arts and Skills Institute logo.

​Clear spaces

his book shows the process of the project and the results of rebranding Arts and Skills Institute. Flip through the whole book here.

his book shows the process of the project and the results of rebranding Arts and Skills Institute. Flip through the whole book here.

his book shows the process of the project and the results of rebranding Arts and Skills Institute. Flip through the whole book here.

his book shows the process of the project and the results of rebranding Arts and Skills Institute. Flip through the whole book here.

Artists' aprons

Sketchbooks Set

Sketchbooks Set

Dokkan travels around in a shipping container from city to city.

Before Dokkan arrives in a city, ads are placed in the location it will be situated in to invite people to come to this space at the date of the arrival.

Before Dokkan arrives in a city, ads are placed in the location it will be situated in to invite people to come to this space at the date of the arrival.

Before Dokkan arrives in a city, ads are placed in the location it will be situated in to invite people to come to this space at the date of the arrival.

When Dokkan is in the city, nearby crossings and stairs are poiting to its direction as part of the ads.

When Dokkan is in the city, nearby crossings and stairs are poiting to its direction as part of the ads.

Furniture and products all fit in the container. The side opens when the container is parked and the shop is open.

3D model of Dokkan

Arabic writing is part of the visual identity of Dokkan to pull the curious audience in and give a hint of where this is coming from.

Cultural Saudi products

Dallah: Arabic Coffee Copper Pot

Zubairia: Camel Leather Slippers

Zubairia: Camel Leather Slippers

Mabkhara: Incense Burner

Finjal: Arabian Coffee Cups

Gahwa: Saudi Coffee

Bukhoor: Scented Woodchips 

Hospitality is one of the most strong qualities of Saudis and it's something they take pride in. Dokkan always serves coffee, Saudi style, to the customers.

Hospitality is one of the most strong qualities of Saudis and it's something they take pride in. Dokkan always serves coffee, Saudi style, to the customers.

Arabic Proverbs Posters translated literally and explained in English

Arabic Proverbs Posters translated literally and explained in English

Arabic Proverbs Posters translated literally and explained in English

Risen From Sand: A Documentary Series of Saudi Tales

Risen From Sand: A Documentary Series of Saudi Tales

Risen From Sand: A Documentary Series of Saudi Tales

Staff Uniform. This "shalki" flower is very common in traditional Saudi costumes of both men and women.

Website with information about Dokkan, where it is/was/going to be, and an online shop.

Website with information about Dokkan, where it is/was/going to be, and an online shop.

Website with information about Dokkan, where it is/was/going to be, and an online shop.

Brand Guidelines Book

Other than the basic contents in a brand guidelines book, this book also details the attitude of the staff, and the attributes that must be in a location to be suitable for Dokkan.