Dokkan travels around in a shipping container from city to city.

Before Dokkan arrives in a city, ads are placed in the location it will be situated in to invite people to come to this space at the date of the arrival.

Before Dokkan arrives in a city, ads are placed in the location it will be situated in to invite people to come to this space at the date of the arrival.

Before Dokkan arrives in a city, ads are placed in the location it will be situated in to invite people to come to this space at the date of the arrival.

When Dokkan is in the city, nearby crossings and stairs are poiting to its direction as part of the ads.

When Dokkan is in the city, nearby crossings and stairs are poiting to its direction as part of the ads.

Furniture and products all fit in the container. The side opens when the container is parked and the shop is open.

3D model of Dokkan

Arabic writing is part of the visual identity of Dokkan to pull the curious audience in and give a hint of where this is coming from.

Cultural Saudi products

Dallah: Arabic Coffee Copper Pot

Zubairia: Camel Leather Slippers

Zubairia: Camel Leather Slippers

Mabkhara: Incense Burner

Finjal: Arabian Coffee Cups

Gahwa: Saudi Coffee

Bukhoor: Scented Woodchips 

Hospitality is one of the most strong qualities of Saudis and it's something they take pride in. Dokkan always serves coffee, Saudi style, to the customers.

Hospitality is one of the most strong qualities of Saudis and it's something they take pride in. Dokkan always serves coffee, Saudi style, to the customers.

Arabic Proverbs Posters translated literally and explained in English

Arabic Proverbs Posters translated literally and explained in English

Arabic Proverbs Posters translated literally and explained in English

Risen From Sand: A Documentary Series of Saudi Tales

Risen From Sand: A Documentary Series of Saudi Tales

Risen From Sand: A Documentary Series of Saudi Tales

Staff Uniform. This "shalki" flower is very common in traditional Saudi costumes of both men and women.

Website with information about Dokkan, where it is/was/going to be, and an online shop.

Website with information about Dokkan, where it is/was/going to be, and an online shop.

Website with information about Dokkan, where it is/was/going to be, and an online shop.

Brand Guidelines Book

Other than the basic contents in a brand guidelines book, this book also details the attitude of the staff, and the attributes that must be in a location to be suitable for Dokkan.