Dokkan travels around in a shipping container from city to city.
Dokkan: MFA Thesis Project
Before Dokkan arrives in a city, ads are placed in the location it will be situated in to invite people to come to this space at the date of the arrival.
Dokkan: MFA Thesis Project
Before Dokkan arrives in a city, ads are placed in the location it will be situated in to invite people to come to this space at the date of the arrival.
Dokkan: MFA Thesis Project
Before Dokkan arrives in a city, ads are placed in the location it will be situated in to invite people to come to this space at the date of the arrival.
Dokkan: MFA Thesis Project
When Dokkan is in the city, nearby crossings and stairs are poiting to its direction as part of the ads.
Dokkan: MFA Thesis Project
When Dokkan is in the city, nearby crossings and stairs are poiting to its direction as part of the ads.
Dokkan: MFA Thesis Project
Furniture and products all fit in the container. The side opens when the container is parked and the shop is open.
Dokkan: MFA Thesis Project
3D model of Dokkan
Dokkan: MFA Thesis Project
Arabic writing is part of the visual identity of Dokkan to pull the curious audience in and give a hint of where this is coming from.
Dokkan: MFA Thesis Project
Cultural Saudi products
Dokkan: MFA Thesis Project
Dallah: Arabic Coffee Copper Pot
Dokkan: MFA Thesis Project
Zubairia: Camel Leather Slippers
Dokkan: MFA Thesis Project
Zubairia: Camel Leather Slippers
Dokkan: MFA Thesis Project
Mabkhara: Incense Burner
Dokkan: MFA Thesis Project
Finjal: Arabian Coffee Cups
Dokkan: MFA Thesis Project
Gahwa: Saudi Coffee
Dokkan: MFA Thesis Project
Bukhoor: Scented Woodchips
Dokkan: MFA Thesis Project
Dokkan: MFA Thesis Project
Hospitality is one of the most strong qualities of Saudis and it's something they take pride in. Dokkan always serves coffee, Saudi style, to the customers.
Dokkan: MFA Thesis Project
Hospitality is one of the most strong qualities of Saudis and it's something they take pride in. Dokkan always serves coffee, Saudi style, to the customers.
Dokkan: MFA Thesis Project
Arabic Proverbs Posters translated literally and explained in English
Dokkan: MFA Thesis Project
Arabic Proverbs Posters translated literally and explained in English
Dokkan: MFA Thesis Project
Arabic Proverbs Posters translated literally and explained in English
Dokkan: MFA Thesis Project
Risen From Sand: A Documentary Series of Saudi Tales
Dokkan: MFA Thesis Project
Risen From Sand: A Documentary Series of Saudi Tales
Dokkan: MFA Thesis Project
Risen From Sand: A Documentary Series of Saudi Tales
Dokkan: MFA Thesis Project
Staff Uniform. This "shalki" flower is very common in traditional Saudi costumes of both men and women.
Dokkan: MFA Thesis Project
Website with information about Dokkan, where it is/was/going to be, and an online shop.
Dokkan: MFA Thesis Project
Website with information about Dokkan, where it is/was/going to be, and an online shop.
Dokkan: MFA Thesis Project
Website with information about Dokkan, where it is/was/going to be, and an online shop.
Dokkan: MFA Thesis Project
Brand Guidelines Book
Dokkan: MFA Thesis Project
Other than the basic contents in a brand guidelines book, this book also details the attitude of the staff, and the attributes that must be in a location to be suitable for Dokkan.
Dokkan: MFA Thesis Project
A traveling pop-up shop presenting and promoting a sample of Saudi Arabian culture and history through its products. I called it Dokkan, which means shop or store in Arabic.